king taqueria
Branding
King Taqueria was an idea for a brand new fast-casual craft taco restaurant located on King Street in downtown Charleston, South Carolina. In addition to tacos, they serve delicious frozen margaritas, orange crushes and homemade choco taco desserts - YUM! The KT crew was looking for a logo that was fun, inviting and classy. Together we landed on this combination of a loose script and modern rounded sans serif accented with a geometric crown. As a taco joint, they wanted to create a fun and expansive color palette to play with in the interior design and merchandise. I also built out a few patterns to integrate into packaging and more. Unfortunately, COVID-19 has put this restaurant concept on pause…
